Marketing Data Analyst

Marketing Data Analyst

Location:
Dublin City Centre
Type:
Permanent
Category:
IT & Telecoms, Marketing
Salary:

€32-42K

Plus lovely benefits (discussed on application!)

Benefits:
  • full health cover
  • generous pension
  • strong bonus
  • brilliant annual leave entitlement
  • lots more!
Experience required:
Excel; SQL; Data analysis; Campaign creation; Marketing knowledge

Marketing Data Analyst

Work with one of the best brands in the world at its Dublin offices, On a powerful team at a pivotal stage of growth and new markets, the role is dual-purpose providing technical and marketing support, building on your own background in maths / engineering / analytics / supply chain. You will work with a great team and learn from them and senior leaders across the customer lifecycle / CRM / CVM team to become expert in marketing and customer engagement. Be responsible for delivery of the customer contact plan and work with internal partners to complete projects in tight timeframes. It’s a wonderful opportunity to join a dynamic team in a large business and big brand with great colleagues and a lot of exciting new developments coming down the pipe. And a great city centre locatino.

Sounds brilliant, what are the details of the day-to-day?

The job, should you choose to accept it, is to use Unica and SQL to segment this company’s huge and varied household audience and develop targeted list selections to execute email, direct mail, outbound calls, surveys and further analysis of the consumer and small business database. Work with IT, Marketing, CVM and Brand teams to understand objectives and deliver on point. And then evaluate effectiveness to derive insights data. Assist with ad hoc queries, track all results and deliver reports.

What experience do I need to bring to make a strong application for the position?

Good experience with a Marketing Automation tool such as IBM Unica, Marketo, MSDynamics, Adobe Neolane, SAP Hybris, SAS Customer Intelligence or another CMS
You should have experience and interest in multi-dimensional, relational databases and some SQL coding (or similar language) experience and interest
Experience using and analysing customer data and knowledge of VBA’s; most useful if that was in a Marketing environment / agency previously

There’s great opportunity to join a leading global organisation, particuarly if you are a data analyst who wants to learn and grow on a team with others working on similar stuff to drive campaigns and grow customer numbers and customer loyalty. You will be trained well in the areas needed to excel in the role.  Apply below, and follow up with a call directly to Louise to discuss in detail. Many thanks!

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