Insights Analyst

Insights Analyst

Drogheda, Co. Louth

Negotiable depending on experience 

Insights Analyst

Our client, a leader in FMCG growing from strength to strength is looking for an insights analyst to join them as they embark on an exciting time for the company in Drogheda.

Role Overview:

The Category Insights Analyst will play a central role in creating and delivering strategies and insight about the product categories we operate in, and working with retailers to bring these ideas to life in store. They will be responsible for growing the business through category value drivers and leading winning range reviews with our key customers.

Role Deliverables:

  • Assist in growing share and turnover in key categories of the business
  • Deliver category and shopper insights to develop growth levers for the Brand, for both the sales and marketing teams to work with
  • Use insights to develop joint category plans with customers and make recommendations including product range, merchandising, in store marketing, promotions etc.
  • Leverage market insights to develop channel and format strategies in both existing and new markets
  • Build insights to deliver a fact based selling story for business development to retailers across new global markets.
  • Prepare regular market and brand performance updates
  • Effectively present findings and recommendations with the ability to influence executive leadership
  • Establish strong working relationships with other stakeholders - sales teams, product innovation, trade and consumer marketing to achieve objectives without management involvement

Experience and Qualifications:

  • Minimum 2 years shopper/consumer marketing research exposure, ideally within the FMCG or CPG markets
  • Bachelors degree or similar in a related field
  • High level of Data literacy & interpretation skills
  • Intellectual capability to see beyond numbers to drive sound decision making
  • Ability to work in a fast paced entrepreneurial environment
  • Previous knowledge on Spaceman or similar merchandising software
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