Senior Brand Manager – Drinks Industry – Prominent Brands!

Senior Brand Manager – Drinks Industry – Prominent Brands!

Dublin City Centre
Permanent Full-Time



20% bonus

Experience required:
5 years brand experience and a driver's license please!

Senior Brand Manager – Drinks Industry – Prominent Brands!

What’s the opportunity?

Join a forerunning drinks distributor in Dublin specifically in a rapidly growing division of the business. Take the lead on the annual brand plan, execution of the activations, delivery of digital and innovative experiential campaigns, and management of the trade marketing manager for this fast-growing division. All focused on increasing customer engagement with a drinks’ portfolio including a very well-loved gin and a whiskey brand.

Work closely with teams in Category, Insights and Commercial. Track all performance – distribution to rate of sales, sales -v- budget, spend -v- budget, SKU performance, etc. Support creation, activation and evaluation of campaigns ATL/BTL ensuring maximum return on marketing investment!  

Take on this highly commercial marketing role and guide and oversee a trade marketing manager in developing the trade strategy for your brands.

Sounds perfect! Tell me more?

With a portfolio of global, instantly recognisable drinks brands, your remit is to strategically manage brand performance and the achievement of world class execution of ATL and BTL campaigns and trade marketing plans all towards customer engagement and bottom-line objectives.

Day-to-day, you are

  • Planning and tracking and compiling sales, distribution and marketing reports.
  • Producing insightful quarterly reports to share with the brand owners.
  • Briefing creative / support agencies (consumer research, PR, production and comms).
  • Developing a strong relationship with global marketing teams and with the trade marketing manager

Influence senior stakeholders. Identify new growth opportunities. Manage budgets and KPI’s, objectives for the brands etc.

Sounds like a great fit but what skills/experience are expected?

  • 5+ years’ brand marketing experience in FMCG or retail – ideally with drinks industry experience.  Ideally, Bachelors qualified in Marketing or Commercial.
  • Gravitas to take on a senior commercial role, manage people and influence stakeholders.
  • Proven analytical and passionate about consumer brand marketing.  
  • Comfortable with occasional national and international travel expected.
  • You should have a full Irish driver’s license.

Salary will be commensurate with experience around €55,000 plus 20% bonus. Plus nice benefits too. If all of the above sounds like you, send your CV now and follow up by contacting Louise at RECRUITERS to hear some more. Phone 01-6325043 or email


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