Every year LinkedIn survey hundreds of recruitment companies and departments across the globe to get an idea of what will be influential in the coming 12 months. So let’s take a look at the main talking points of what’s in store for 2016.
It’s been proven that younger generations are more likely to have more jobs and move around to different companies when compared to the workers who came before them. As a result 32% of companies surveyed stated that employee retention was a top priority! Both quality of hire and employee referral programs are talking points that have appeared in past reports, interest in these areas only continues to grow. It is discussed that employee referrals are a key and reliable source for quality hires, which is a major goal for all organisations. Employer Branding was a major buzz word for the end of 2015 and it looks like it is only going to grow and become more influential in the next 12 months.
Employer branding continues to be a top priority. It is important for companies to present an accurate portrayal of what it’s like to work in their company culture. Some interesting points made by Social Talent in this article about how you focus should be on branding your employees and not the employer. But how are companies doing it? There has been a rise in use of both Social Media and Professional Networks and a drop in the use of company websites. If you wanted to find out more about a company’s culture, would you go to their Facebook or website?
What were the biggest challenges for hiring managers outlined in the report?
"The gap between hiring volume and budget is a continuous struggle, and their aligned movement indicates that this trend isn’t going away anytime soon. This imbalance prevents organizations from overcoming obstacles or transforming their talent strategies."
One final point outlined in the report is how the partnership with marketing is now 'crucial'.
"As organizations invest more in their employer brand, talent acquisition teams worldwide continue to share employer brand efforts with cross-functional partners. And who are they partnering with the most? Their marketing departments. A strong relationship with marketing will be key to employer brand excellence." Marketing departments across the globe are now becoming more and more engrossed in companies recruitment strategies.
Want to see the full report? Check it out here.